In 2011 Mercedes-Benz Transporter starts an orchestrated campaign for their target group: hands-on craftsmen. In german called MACHER (Doer, Maker). Together with Mike Krüger, a former craftsman himself and nowadays a famous german singer and songwriter, they produce a complete album dedicated to those MACHER.
The website accompanies the whole campaign as a platform to engage with and accordingly extending the brand sympathy and awareness.
[Client] Mercedes-Benz Transporter [Agency] Scholz & Friends [Task] Digital Art Direction