Mercedes // MACHER

In 2011 Mercedes-Benz Transporter starts an orchestrated campaign for their target group: hands-on craftsmen. In german called MACHER (Doer, Maker). Together with Mike Krüger, a former craftsman himself and nowadays a famous german singer and songwriter, they produce a complete album dedicated to those MACHER.

The website accompanies the whole campaign as a platform to engage with and accordingly extending the brand sympathy and awareness.

[Client]  Mercedes-Benz Transporter    [Agency]  Scholz & Friends    [Task]  Digital Art Direction

Mercedes-Benz Macher 01

 

Mercedes-Benz Macher 02

 

Mercedes-Benz Macher 03

 

Mercedes-Benz Macher 04

 

Mercedes-Benz Macher 05

 

Mercedes-Benz Macher 06

 

Mercedes-Benz Macher 07

 

Mercedes-Benz Macher 08

 

Mercedes-Benz Macher 09

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